Promote it all the time! Tell everyone you know. Write your alumni magazines. Social media posts!
One group in Houston has a weekly podcast. I just love listening to these women explain cohousing and their plans for the first one ever in Texas. I have to admit that Texas is one of the states I don’t want to live in (too hot for me, that’s the only reason). However, I want to be these women’s neighbors! Their vision is wonderful and the PR of a weekly podcast is brilliant.
Many other groups send out monthly newsletters in an email blast. That keeps them top of mind.
Of course, have tours of your land. Fun parties and monthly information meetings. One group had a gingerbread house making party where you could make your dream house and meet your future neighbors. Happy Hour is a good choice too – just meet wherever until you have it all built.
Most importantly, always answer any requests and emails. Maybe have a few people in the group receive them so they don’t get lost in the shuffle. Phone numbers work too. Somehow my number got published in the New York Times (I”m in the New York TImes!) so I’ve gotten a few phone calls from people interested in cohousing and I send them to the national organizations if they aren’t interested in my particular place.
Never stop promoting! The best part of intentional communities is that each person gets to make it what they want – or try. As I read that someone said, I think from the intentional Community Twin Oaks – It isn’t utopia but we can see it from here.